Champion Returns: The Comeback of Winner’s Circle® Grooming Brushes in the UK

Once a well-known name in British stables, Champion Brush Inc.—famous for its Winner’s Circle® range—had gradually focused its efforts in the U.S. market. Now, due to popular demand, Hillbrush is proud to reintroduce these premium equestrian grooming tools to UK customers.

A Grooming Heritage

Originally founded in Baltimore, USA, Champion Brush quickly gained a reputation for creating dependable grooming tools for horses, pets, and livestock. In 2001, Hillbrush acquired the brand, preserving its commitment to quality and craftsmanship.

Sold under the Winner’s Circle® name, these brushes feature high-quality wooden blocks, natural fibre fills, and time-tested ergonomic designs. From soft horsehair body brushes to tough union fibre dandies, Champion offered something for every grooming routine.

Why Did UK Equestrians Love Them So Much?

• Natural fibres: horsehair, tampico, union fibre, and more
• Hand-finished wood: classic, durable, and comfortable to hold
• Specialised styles: from flick brushes to finishing brushes

Now, British customers can once again enjoy brushes that look beautiful and work hard—with the same superior performance that made them a favourite across American barns and UK stables alike.

We listened to customer feedback—and many of you still remembered Champion and Winner’s Circle®. By bringing these grooming staples back to the UK, we’re making premium horse care tools more accessible, especially for those looking for:

• Quality materials like durable lacquered wood and natural fibres
• Reliable British design backed by over 100 years of brushmaking
• Classic grooming favourites that fit seamlessly into your routine

What’s New?

Under Hillbrush, the Champion/Winner’s Circle® brushes will now be shipped from the UK. That means:

• Reduced delivery times for UK and European customers
• Refreshed packaging and consistent supply
• Expanded access to the wider Champion Brush range

Meet the Brushes

We’re relaunching some of the brand’s most iconic styles, including:

• Winner’s Circle Dandy Brush – For tough jobs and thick coats
• Soft Finishing Brush – Gentle grooming for sensitive horses
• Classic Body Brush – Ideal for all-over coat care
• Beastie Brushes – Durable polypropylene options for general use

Trusted, Traditional, and Thorough

Champion’s brushes are built to perform—and to last. By pairing a classic aesthetic with modern production values, Hillbrush is giving this beloved brand a fresh future in the UK market.

Whether you're a competitive rider, a trainer or horse groom, or simply love your four-legged friends, this is your chance to rediscover a true stable staple.

Want to stock Champion Brush in your store?

We're currently welcoming trade and distributor enquiries. Join us in bringing this heritage brand back into the hands of UK horse owners everywhere.

Be First in Line for Champion's Return

Want to know the moment Champion Brushes are back?

Sign up to our email newsletter or follow us on Instagram @thebrushandbroom for exclusive early access, product launch updates, and behind-the-scenes news.

Don’t miss your chance to own a true grooming classic—reimagined for today.