What is Plastic Free July?
Plastic Free July is a global movement that encourages people to reduce their reliance on single-use plastics throughout the month of July. It’s a chance to reconsider the everyday items we use and explore more sustainable alternatives – whether that’s in the kitchen, the bathroom, the utility cupboard, or beyond.
Since its launch in 2011 by the Plastic Free Foundation, this grassroots campaign has inspired millions worldwide to cut back on plastic waste, support eco-friendly products, and embrace more conscious consumption habits. It’s not about being perfect – it’s about making better choices where you can, and discovering just how impactful small swaps can be.
Why It Matters
Every piece of plastic ever made still exists in some form. Much of it ends up in landfills, oceans, and natural habitats where it takes hundreds of years to break down – if it breaks down at all. Plastic pollution threatens wildlife, contaminates ecosystems, and contributes to the climate crisis.
But here’s the good news: choosing reusable, natural, or biodegradable products is one of the easiest ways to reduce your impact. And that’s where we come in.
Swap Out the Everyday with Natural by Hillbrush
At Hillbrush, we’ve been crafting high-quality wooden brushes and cleaning tools since 1922. Our Natural by Hillbrush collection is a celebration of craftsmanship, sustainability, and timeless design – offering effective, plastic-free alternatives to the everyday essentials you use in your home.
From vegetable scrubbers and dishwashing brushes to body brushes, lint removers and pet grooming tools – each item in the Natural range is made using FSC®-certified beechwood and sustainably sourced natural fibres. No plastic, no compromise.
Even better? Our innovative lint/pet hair brush ditches the plastic tape altogether, using a clever laser-cut wooden pattern to lift lint and hair with ease. Long-lasting and completely reusable – this is where function meets eco-conscious design.
Make Plastic Free July Your Starting Point
Not sure where to begin? Here are a few easy swaps from the Natural range that can help kick-start your plastic-free journey this July:
Replace disposable sponges with our long-handled dishwashing brush
Switch your plastic lint roller for our new innovated zero-waste lint brush
Try our wooden body brush in place of plastic exfoliators
Clean your veg with a natural fibre vegetable brush
Upgrade your pet grooming kit with wooden-handled pet brushes
These aren’t radical changes – they’re simple, considered upgrades to tools you’re already using. But when made mindfully, they can make a world of difference.
Enjoy 15% Off Throughout July
To make it even easier to choose better, we’re offering 15% off our entire Natural by Hillbrush collection throughout Plastic Free July.
Now’s the perfect time to stock up on long-lasting, plastic-free essentials that look beautiful, work brilliantly, and support a cleaner planet, because small swaps really do add up!
Need a little inspiration? Our Plastic Free July calendar is packed with simple, daily ideas to help you take small, manageable steps towards a plastic-free lifestyle.
